行銷案例+翻譯練習 | 上週八項啟發性的數位行銷數據

今天的行銷案例+翻譯練習來了～
Adweek的第一篇文是介紹Godiva，覺得昨天已經翻過一篇Purell了，今天就翻點別的
(而且Godiva那篇好長啊)
翻這篇數位行銷還蠻有趣的，頗為生活化
有些部分翻得不太好，等某天文思泉湧再想想要怎麼改。
個人覺得reaction功能粉不好用啊，不如PTT的推/噓/箭頭來得好用 哈哈

8 Enlightening Digital Marketing Stats From the Past Week - Facebook's reaction buttons fall flat By Christopher Heine

上週八則啟發性的數位行銷數據 - 臉書的reaction功能表現一般

The last several days were full of intriguing data points from the realm of digital marketing. Here are eight numbers that caught our attention:

過去幾天充滿了值得關注的數位行銷數據。以下是八個抓住我們眼球的數據：

1. Mamma mia, Instagram!

Last week, we found out women love social media. This week, Instagram revealed that 93 percent of moms access its network at least once per week, with 68 percent doing so daily. What's more, more than half of mothers on Instagram follow businesses.

1.媽媽咪呀，Instagram!

上個禮拜我們發現了女性對社交網路的迷戀。這個禮拜Instagram公開有93%的媽媽們一個禮拜至少會使用一次他們的帳號，其中68%至少每天用一次。不只這樣，超過一半的媽媽們會在Instagram上關注商家的帳號。

2. Facebook is still about likes

Unmetric, per The Social Times, looked at 10 of the top brand Facebook posts (based on the data vendor's proprietary engagement score) from Feb. 25 to March 5. The mission: to see how the social platform's new reaction buttons—such as Love, Haha, Wow, Sad and Angry—are performing for marketers.

Its research entailed posts from Nissan, Mini Babybel, Bertolli, Windex, LG Mobile, Giorgio Armani Beauty, Arby's, Rebel's Market, LittleThings.com 和 US Cellular.

The stats show that 93 percent of all interactions are still Likes, while Love is used 4.6 percent of the time.

2. 臉書還是按讚居多

Unmetric(美國軟體公司)和The Social Times(美國網路媒體)研究了十則大品牌從2/25到3/5在臉書上的貼文(根據數據販賣商的業主互動分數來選擇品牌)，他們要來看看這些新推出的愛/哈哈/哇/難過/生氣等reaction按鍵在行銷上表現如何。

這項研究包含了來自以下幾間公司的貼文：Nissan, Mini Babybel, Bertolli, Windex, LG Mobile, Giorgio Armani Beauty, Arby's, Rebel's Market, LittleThings.com 和 US Cellular.　

數據呈現所有的互動中，93%都還是按讚，4.6%的人會按愛。

3. Livestreaming comes of age

Periscope celebrated its 1-year birthday by revealing that it broadcasted 200 million livestreams, and that 100 million of those real-time videos were made in the last three months. 

3. 線上串流達到了新里程碑

Periscope慶祝公司成立一週年，同時公開他們已經放送了2億則串流，光是過去三個月就有1億則直播影片。

4. Bedside buttons 

On Thursday, Amazon said orders via its Dash buttons have increased 75 percent in the last three months. By pressing the Wi-Fi-enabled buttons, Amazon Prime members can quickly order household goods for home delivery. 

The Seattle-based e-retail giant released buttons for 78 brands Thursday, including Red Bull, Energizer, Illy Coffee, L'Oréal Paris Revitalift, Slim Jim, Clorox and Trojan, the condom company.

So now folks don't have to stand in line at the grocery store to buy rubbers—they can do it without getting out of bed.  (註1)

4. 除了按鍵

Amazon星期四宣布，來自Dash按鍵的訂單過去三個月成長了75%。只要在有無線網路的環境時按該按鍵，Amazon的Prime會員可以快速購買家用品，並享有送貨到家的服務。

星期四時，這家據點在西雅圖的電子商務巨人釋出該按鍵服務給78家品牌，包括 Red Bull, Energizer, Illy Coffee, L'Oréal Paris Revitalift, Slim Jim, Clorox 和 Trojan, the condom company.

現在民眾不用再到雜貨店排隊買保險套了，他們甚至不用下床就可以買到。

5. Official global hashtags

Trademarks specialty company Thomson CompuMark says that in the last five years 2,898 applications have been filed globally to trademark hashtags. And last year alone, 1,398 applications were filed worldwide to trademark hashtags.

5.全球官方標籤

商標專家Thomson CompuMark說去年五年來，全球共核准了2,898則申請註冊標籤商標，光是去年就核准了1,398則標籤商標。

6. The real social happens @work

The influencer marketing player Experticity, buzz-focused company Keller Fay and University of Pennsylvania Wharton School professor Jonah Berger teamed up to run a survey to suss out the volume and impact of recommendations from the average consumer versus an influencer. The study, which polled more than 6,000 people in the U.S., unearthed this interesting tidbit: 53 percent of influencers' recommendations happen while they are at work, compared to 19 percent of the general population's product suggestions.

6.真正的社交發生@工作

在行銷界占有一席之地的Experticity公司、著重於潮流的Keller Fay公司以及賓州大學教授Jonah Berger一起執行一項問卷調查，目的是要探究一般消費者和意見領袖們推薦的數量及影響力。樣本來自超過6,000名美國人，這份研究發現了一項有趣的事實:53%意見領袖的推薦文是他們在上班時間發的，而只有19%的一般民眾推薦文來自上班時間。

7. Is there a delivery bubble?

Last week, DoorDash announced it had raised $127 million in Series B funding led by Sequoia Capital, with Khosla Ventures and Charles River Ventures also participating. A report from The Wall Street Journal referred to the development as a "down round" that was a struggle to accomplish.

With DoorDash competitors like Postmates, Instacart and Favor also vying for investors' and consumers' dollars, one must wonder if there is a delivery startup bubble afoot. 

7.這一段我有看沒有懂，請容我先略過- -

8. What marketers think about

A study from Epsilon last week showed that millennials are receptive to emails from retailers like never before. The stat below from Salesforce shows that marketers already knew that.

8.行銷人在想什麼

上禮拜一份Epsilon的研究指出，Y世代現在對零售業寄來的email接受度比以前高。下面來自Salesforce的數據顯示，行銷人早就知道這件事了。

(下面圖片數據: 75%的行銷人認同email行銷帶來ROI成長，自2015年以來成長了50%)

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原文出處
http://www.adweek.com/news/technology/8-enlightening-digital-marketing-stats-past-week-170505

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註1: Urban Dictionary寫說rubber是保險套的意思 如果只是Google還以為是橡膠或輪胎